Founded in 1881 as a glass factory, Iittala is a Finnish design brand specializing in design objects, tableware and cookware.
Fractum(not a real brand by Iittala) is a sub-brand of the Iittala umbrella brand, aiming to appeal to a new, younger demographic. Sustainability and design were very important here in order to meet the ravages of time.
The colors should evoke a wild night at the club and the good times you’re having there with your besties.