JU by INJU
concept
FLASH is the latest creation of BIONADE founder Peter Kowalsky as part of his start-up INJU.. FLASH can be considered the younger sister of the other INJU drinks. These arose from the question of how the body can be supplied with energy naturally and healthily. Living a stressfull life can often be identified with an unhealthy lifestyle. For this, the BIONADE founder Peter Kowalsky created a healthy alternative for all these energy drinks. The problem was that the design they originally used and the name „FLASH“ was too energy drink like and didn`t communicated the overall healthynes of the product. I`m here to fix that.
Small bottle big responsibility
FLASH invigorates naturally, without caffeine: with plant extracts, vitamins and Q10. FLASH is fruity, tingling, spicy: thanks to passion fruit, lemon, grapefruit and carbonic acid, thanks to ginger, turmeric and pepper. In addition, FLASH is vegan and is produced climate- and water-neutral. The logo represents exactly all these components, with it`s devil (sharp) like horns and sparkly bubbles.
It is the Perfect drink
Perfect for being together, for a long night or just to fight fatigue and its also more healthy than its competitors. If that doesn’t seem like a refreshing drink.
Even the Packaging looks like a warm summer day, with it`s bright and natural colors.
Marketing
Every brand needs good marketing, for this I have opted for a bright image of the sub brand. Here, the energetic effect of the bright yellow beverage should be made visible. With a slight touch of the oldschool posters used around the 80-90s, to create a similar look and feel to the product.
Voriger
Nächster
Future Products
A product, or at least a product line. The future of the sub-brand must also be examined. What kind of product could best suit this product? Sandals or playing cards to play with your friends at the beach?
