2 vorne

FLASH by INJU

concept

FLASH is the latest creation of BIONADE founder Peter Kowalsky as part of his start-up INJU. This makes FLASH anything but a corporate shower – we also find that contemporary. FLASH can be considered the younger sister of the other INJU drinks. These arose from the question of how the body can be supplied with energy naturally and healthily.

Small bottle big responsibility

FLASH invigorates naturally, without caffeine: with plant extracts, vitamins and Q10. 

FLASH is fruity, tingling, spicy: thanks to passion fruit, lemon, grapefruit and carbonic acid, thanks to ginger, turmeric and pepper.

In addition, FLASH is vegan and is produced climate- and water-neutral.

It is the Perfect drink

Perfect for being together, for a long night or just to fight fatigue and its also more healthy than its competitors. If that doesn’t seem like a refreshing drink, I dont know what does. 

Marketing

Every brand needs good marketing, for this I have opted for a bright image of the sub brand. Here, the energetic effect of the bright yellow beverage should be made visible.

Future Products

A product, or at least a product line. The future of the sub-brand must also be examined. What kind of product could best suit this product? Headohones or a refrigerator in the shape of the bottle? 

Media

Moving images are very important in such gloomy branding. It shows again what possibilities an advertisement on television or screens can offer.